RELATIONSHIP ERA
-The Relationship Era is the latest period in marketing's ongoing evolution.
-Using relationship marketing builds relationships with their customers as opposed to mass influential media, which is decreasing.
-Mutual trust shared between customers and the company is a vita component of building a relationship.
-Relationship Era marketers prefer to use an approach that works to build stronger relationships between their brand and people.
-Using relationship marketing builds relationships with their customers as opposed to mass influential media, which is decreasing.
-Mutual trust shared between customers and the company is a vita component of building a relationship.
-Relationship Era marketers prefer to use an approach that works to build stronger relationships between their brand and people.